Selling A Home

Your home is more than just architectural structure. Often it is an extension of who you are, your personality, your style, your taste. That is why selling a home can be such an emotional experience. The information contained here provides tips to help you have a positive selling experience that can lead to a timely and successful sale.

Here are a few steps to prepare you for the selling process once you’ve made the decision to move

  1. Working With A REALTOR® - A real estate professional can provide the experience and local knowledge to guide you through the entire process, and selling your home within the ideal time frame and at the most effective price point
  2. The Marketing Strategy - Real estate marketing involves so much more than a sign in the yard or a web posting. Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances.
  3. Setting the price – This is the most important steps to selling your home
  4. Preparing your home – Ten tips that will add value to your home and increase your chances of a successful sale
  5. Closing the deal Successful real estate negotiation is more than a matter of luck, innate talent or charm.

Working With A REALTOR® ( Back to top )

A real estate professional can provide the experience and local knowledge to guide you through the entire process, and selling your home within the ideal time frame and at the most effective price point.

Choosing the Real Estate Professional.

Choosing the professional to help sell and market your home can mean the difference between selling your home and pulling your hair out because nothing is happening. Here are a few tips to consider when choosing the right agent to work with you to sell your home.

  1. Full Time-Full Service – Always look for a Real Estate professional who works for a Full Service Real Estate company and is a full time REALTOR®. Selling real estate is not now, nor should it ever be a hobby. Hiring a part time REALTOR® can become a very frustrating experience.
  2. Interview a few agents – Take time to interview a few different agents to determine which agent you believe is best suited to your needs. Google them! That’s right, find out what their online presence is all about, or if they even have an online presence.
  3. Look for a listing agent who thinks like a buyer. Be cautious of agents who price your home high just to get a contract in their hand. Instead, look for those agents who are going to show you the market research for pricing your home and aren’t afraid to share with you some ideas on how best to prepare your home for sale. A listing agent who comes into your home with the experienced eyes of a buyer willing to share the truth of what you can do to best sell your home is the agent you want to work with.
  4. Look for a Tech-Savvy agent – Not only do you want to work with an agent with solid experience, but you want to work with someone who is going to market your home online where buyers are looking. Over 90% of people begin their home search online; your home needs to be front and center.
  5. Look for someone with a solid marketing strategy – putting a sign in the front yard, putting on the MLS and thinking that’s going to do it in today’s market is lubricous. Look for an agent who has a solid marketing strategy and will implement that strategy to sell your home.

The Marketing Strategy ( Back to top )

Real estate marketing involves so much more than a sign in the yard or a web posting. Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances

Creating the marketing strategy

Your professional REALTOR® will create a marketing strategy to ensure a quick and successful sale. Much of an agent’s responsibility is done behind the scenes. Your agent will create a specific marketing strategy just for you home. They will of course list your home on the local Multiple Listing Service (MLS) and your CENTURY 21 Scheetz agent will also advertise your home on an additional 500 local and national websites where buyers and sellers begin their search.

Communication Plan

There’s nothing more frustrating than listing your home and then not hearing feedback from your agent about the showings, new homes on the market, homes that have sold, etc. When you hire a real estate professional one of the questions to ask them is, “What is your communication plan­” What you should expect:

  1. Instant and automated feedback after a showing. Your CENTURY 21 Scheetz agent will ensure that you receive showing feedback at the same time they receive it. You will also receive a weekly report detailing the feedback for the week.
  2. Updates on the market – you should expect your agent to keep you abreast of what is taking place in the market, and most importantly in your neighborhood.
  3. Updates on the online activity. Your CENTURY 21 Scheetz agent will ensure you receive a monthly report detailing the activity taking place online as it relates to your home. You will know how many people are viewing your home and be able to adjust your marketing strategy accordingly.
  4. Phone, Email, Text, In Person­ Share with your agent the communication method that best fits your needs and lifestyle.

Setting the price ( Back to top )

Setting the price of your home is the most important decision you will make. Learn how to study the market trends in order to set the optimal price for your home. The real estate professional does not determine the price for your home; the market determines the price for your home. Study the comparable sold, active and pending properties in your area. Your REALTOR® will help you set the price based on the current market conditions.

A home warranty is important to place on your home during the selling process. Buyers nowadays require it, so go ahead and put a home warranty on your home during the selling process. You won’t pay for the warranty until the house sells but during the interim your home is covered.

There are certain factors that will play a role in determining the price:

  • Location
  • Neighborhood
  • Condition
  • Upgrades

Be sure to work with your real estate professional to price your home to sell at the highest price possible in the shortest amount of time.


Preparing your home ( Back to top )

Why should a buyer buy your home versus the one down the street priced exactly the same. What can you do to make your home stand out from the rest­ If you want your home to sell quickly then it needs to stand out from the rest of the houses on the market in your price range.

The following tips can help you prepare for a quick sale

  1. Disassociate yourself from your home – I know this might be a hard one but it’s a necessary one. Tell yourself, “This is not my home, this is a product I’m selling and soon this product will no longer be mine” Try to let go of the emotions and focus on the sale. Easier said than done, we know. But by doing this step it will help with the next few.
  2. Depersonalize your home – Ouch, really­ Yep, take down those personal photos that line your walls, remove the personal items that you’ve collected over the years, and make your home a show home. Try to think of a new model home you may have visited. You don’t see any personal items and there’s a reason for this. The reason is so that no matter who comes through your home they can picture themselves in your home and not get sidetracked by your personal items.
  3. De-Clutter – If you haven’t used it recently pitch it! If you are a collector of certain stuff and things, box it up. Make sure your counters are cleared off. Remove the books from the bookshelves, nothing on the bedroom dressers or nightstands. Look around your home and box up what is not currently being used. You may need a storage unit, but I promise, your home will show so much nicer!
  4. Closets and Cupboards – If a prospective buyer opens one of your closets or cupboards are they going to see it full, or are they going to see extra room­ The answer is they need to see extra room. A prospective buyer needs to see how your storage areas can fit their needs. If you have everything crammed into the space your prospective buyer will feel as though there items will never be able to fit in your home.
  5. Remove You Favorites – Look around your home and determine the things you are going to want to take with you. If you have a special place in your heart for those curtains, then take them down and replace them with something you’ll leave behind. You don’t want to be in a situation where an offer comes in and included in the offer is that your favorite curtains remain.
  6. Make It Shine – It goes without saying that you need to clean, but we are talking about more than your typical Saturday morning spit shine. It’s time to wash the windows, the mirrors, the floors, the woodwork, the walls, the doors, and on and on. Get the guest towels out and hang them in the bathroom and then dare anyone to use them. Clean the fridge, yes, clean the fridge. Don’t forget to look up during your cleaning spree and clean those ceiling fans. Oh, one more thing…odor­ Dog, cat, food odors are a no-no. Get rid of them…not the dog and cat just the odors.
  7. Fix it – Look around, is anything broken­ If so just fix it. Faucets, squeaky doors, holes in the walls, light fixtures, cracked drywall and so on and so on.
  8. Curb Appeal - Stand in your driveway and look at your home. Would you buy your home­ Curb appeal turns many prospective buyers away. Trim your bushes, a fresh coat of paint, mow the lawn, and make sure everyone from the street can see your house number!

Closing the deal ( Back to top )

Before you can get to the closing table you’ll receive purchase offers. Offers come in all kinds of forms. You might receive a lowball offer, or an offer with certain contingencies. When you receive an offer try to look at it as a business proposition for a product purchase and not as a personal slight on your home or you personally.

Your real estate professional will review each offer with you. You can accept the offer, reject the offer, or counter offer. Your REALTOR® will walk you through this process

The closing process begins with the acceptance of an offer. Prior to closing all contingencies in the offer must be met including the buyers ability to get a mortgage.

A Title company is hired to conduct a search of any recorded deeds on the property such as liens, assessments, HOA bylaws, etc.

Once the conditions of sale have been met and the preliminary title report has been approved, all parties will agree to sign closing documents. The preliminary title report then becomes the final title report, on which any applicable title insurance is based. After the documents have been signed, notarized copies will be forwarded to the lender, funds will be released, and the sale will be recorded at the local recorder's office.